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Halloween Edition of Please Explain: Some Candy Bars
2007-10-30 19:01
by Scott Long

Just like the fat that it is them, the candy bar market is completely oversaturated. When there should be at tops, 20 different low-end candy bars, there are 100's. Truthfully, I don't get why many of them still exist, taking away more space that should go to the Snickers or M&M's that are constantly being bought up.

I can remember as a child, on Halloween, one of our neighbors would give out Clark bars. Now, these aren't the worst in their field, but why not give out a Butterfinger. The battle between Butterfinger and Clark is over and Butterfinger has won. No need for a Clark bar was the overall war cry, which is why you hardly ever see it anymore. This is not the case for the 5th Avenue bar, which I have no understanding how it gets any shelf space. Who is buying a 5th Avenue bar? I mean, most 5th Avenue bars must be pretty stale, considering it takes a couple of years for enough people to buy out the box.

There are lots of different variations that work in the candy bar, but marshmallows should only be connected to chocolate in a smore. Oh and just because a fresh smore is delicious doesn't mean that it can be duplicated in a wrapped candy bar, which Hershey's S'more proves. Have you ever had a Goo Goo Cluster? Not a good choice. Or how about the Mallo Cup? The concept behind the Mallo Cup is let's take all the perfect deliciousness of the Reese's and replace the key ingredient, its creamy peanut butter filling with the completely artificial sponge which is packaged marshmallow.

As perfect as the Reese's Peanut Butter Cup is, let me mention that there is no need to mess with the original. Currently, you can get reformulated versions with Caramel (surprisingly disappointing), Crispy crunchy (another weak Butterfinger pretender), ReesesSticks (wafers are never good with real chocolate poured over them, except for Kit Kat's), Fast Break (no 2 people ever accidently got their peanut butter and nougat mixed and thought it was good), and Whipps (a peanut butter version of 3 Musketeers which is really awful). While E.T. dug them, even Reese's Pieces can't compete with an M&M. While it is the best Reese's spin off, the product's name, Nutrageous creates an image to me of an all male version of Oh Calcutta. It comes down to the simple fact that you can take the best chocolate and the best peanut butter, mix them, and they will not reach the level of delight which is already contained in a Reese's Peanut Butter Cup. So don't waste your time experimenting with their other products, stick to the original. Oh and when you do, pronounce it Reese's, not Reesie's, like my wife and some other people I've heard refer to them.

The number 1 candy bar in America is the Snickers bar. Now as much as I love baseball, the Baby Ruth and O'Henry bar cannot compete. (Yes, I know neither were named after Babe Ruth or Hank Aaron, but they have connections with them, as Aaron even did ads for O'Henry during his Home Run King days. Don't get me started on the waste that was the Reggie bar.) If you are craving chocolate, caramel, nougat and peanuts, Snickers has the best flavor. I just don't see why anyone is going for an inferior product, especially since the Snickers has to be fresher, considering that I would guess they sell 20 to every 1 of the it's direct competitors.

A candy bar should be rectangular in shape, unless it is the glorious Reese's Cup. The Chunky bar features a thick brick of chocolate, which doesn't texturally work, especially considering that raisins shouldn't be in a candy bar. Raisinet's work, but they aren't a candy bar. Another shape that doesn't work is the rounded glob, which is the Bun or Nut Goodie made by Pearson's. Not only do these products have a bad shape, but they feature maple, which is only good on pancakes.

Pearson's does produce one quality offering, the Salted Nut Roll. Here is the one candy bar that is an exception that chocolate should be involved. The Payday bar is different enough that I think you could make an argument that it is better, but just like RC Cola, this isn't enough to justify it's existence. There is not a large enough market for chocolate-less candy bars and the Salted Nut Roll has won the battle. On the subject of chocolate free candy bars, the Chick-o-Stick is the worst named, weirdest looking candy ever created in America. A mix of peanut butter and coconut. Who the hell is buying this candy?

On the subject of coconut, it is a strange flavor which seems like just an occasional treat to desire. It kind of reminds me of Dr. Pepper, as I see why there is a demand, but not to the extent that it's sales demonstrate. Why there is enough of a market that both Mounds and Almond Joy exist is beyond me. Why not make just the Almond Joy and for the people who don't like almonds, pick them off the top. Hey, it's not that difficult.

Sure its size is Lexington Steele-esque in dimension, but the Charleston Chew's flavored nougat is more artificial tasting than munching between a Real Doll's legs. If you were the Walton's during the depression, maybe it made economic sense to purchase a Charleston Chew, but not now.

Some candy bars served their purposes, but just like 1000 Island dressing*, they have been eclipsed by better options at your local convenience store in 2007. I'm talking about the candy bars which make up the miniatures that Hershey sells. Leading this list is the Mr. Goodbar. When you take a bite of a Mr. Goodbar, it tastes like you are munching on something from the 1950's. Krackel is not much better, as the Nestle Krunch bar is the superior choice. I know this will be controversial, but do you really want to eat a Hershey's Chocolate bar anymore? Drop a couple more quarters and go for a Ghirardelli's or a Dove bar.

While I do think the Hershey's basic chocolate bar is second-rate, I'm not a snob about candy bars. I just don't understand why the likes of the 5th Avenue bar and its compadres are still as prevelant on the shelf. Please Explain to me the existence of the second-tier candy bars?

(*1000 Island dressing should only exist for Reuben sandwiches. My guess is that within 20 years, it will be off of the menu at most restaurants, as most of its fans are over 70. The only way you could buy ranch dressing was in seasoning packages, until the 1980's, thus senior citizens never learned to accept it as an option.)

 

Comments
2007-10-30 21:53:02
1.   das411
SLong, obviously you have never needed the pure sugar overload that only a FastBreak bar can provide, when you absolutely HAVE to fall asleep quickly (say, right after the halfway break of a 3-hour class) and could use some calories too. Reeses cups just don't work, not nearly dense enough. er, i mean, so i've heard...

and where on your list is the true original, will never be improved upon, Milky Way bar?

2007-10-30 21:57:56
2.   Suffering Bruin
If, heaven forbid, I am ever stricken with an inoperable, fatal disease, I'm pretty sure I would die of diabetes first from eating thousands of Reeses Peanut Butter Cups.
2007-10-30 21:59:05
3.   Scott Long
The Milky Way is in the Magical 20 I alluded to that should be on the shelves. Just didn't feel the need to cover all of them.
2007-10-30 22:14:32
4.   blue22
Did you really declare something called a "Salted Nut Roll" victorious over the quite-tasty PayDay bar in the non-chocolate variety?

And 1000 island dressing might be now more known by its more mysterious name of "Secret Sauce".

Snickers (preferably frozen, mmm...), Reese's cups, and Butterfingers. I see no need to deviate from this trio.

2007-10-30 22:15:52
5.   blue22
And you didn't mention what may be the most controversial of common candy bars - Hershey's Special Dark (miniatures).
2007-10-30 22:23:22
6.   Scott Long
I would go along with the Payday being better, but the salted nut roll is a far bigger seller and isn't that much different that I can't understand the profit in motive in Payday's existence.

I don't like dark chocolate, so I didn't include the special dark. Of all the miniatures, I figure the special dark should exist, since it is unique among low-tier candy bars.

2007-10-30 22:45:51
7.   Vishal
yeah, i agree that hershey bars are inferior to some of the slightly fancier varieties of milk chocolate available... but sometimes simple and cheap works fine, and there is nothing fundamentally WRONG with a hershey milk chocolate bar. if i were taking some kids camping and wanted to have them make s'mores, i'd probably grab a handful of hershey bars. if i wanted to sip wine and nibble on some chocolate with my girlfriend, i'd get something better.
2007-10-30 22:48:08
8.   Vishal
also, scott... what are your thoughts on whatchamacallits?
2007-10-30 22:57:49
9.   Scott Long
Thanks for bringing the whatchamacallits up, Vishal. I have never seen anyone buy one and have known no one who eats them on a regular basis. How do they exist in the candy bar world. Another 5th Avenue type bar.
2007-10-30 23:21:59
10.   Ken Arneson
Just to give some credit where credit is due, the 5th Avenue issue was covered first here:

http://www.thesneeze.com/mt-archives/000320.php

2007-10-30 23:26:22
11.   MC Safety
no love for oh henry's?
2007-10-30 23:36:09
12.   dzzrtRatt
Milky Way Dark, which used to be called Forever Yours.

Snickers Almond, which is a very slight variation on the old Mars bar.

It won't be long before there are no Skittles, merely M & M Fruit.

2007-10-30 23:38:22
13.   Cliff Corcoran
3 Scott, I'd love to see your list of 20.

Snickers, Milky Way, Butterfinger, Kit Kat, PB Cups, Nestle Crunch.

That's six.

Three Musketeers, I assume. For my money you have to have the $100 Grand in there.

That's eight. What else? The Salted Nut Roll (which I've never heard of) and Almond Joy?

2007-10-31 00:22:14
14.   gswitter
I loved the original Whatchamacallit. It was arguably my favorite candy bar for years (ask the folks who worked behind the counter at my Little League candy shack). Then Hershey changed the recipe and added caramel, and I've been bitter about it ever since.

It's funny this topic should come up now. They opened a Powell's Sweet Shoppe nearby recently, and my wife and I have been enjoying having access to many candies we haven't see for years.

2007-10-31 03:34:42
15.   Chiron Brown
I've always liked the 5th Avenue more than Butterfingers. I'm sure they'll disappear eventually just like Hydrox did. Man, I miss my Hydrox. I feel bitter every time I walk past the Oreo shelf at the grocery store.
And only Russian dressing should be put on a Rueben.
2007-10-31 04:52:04
16.   vockins
I think "NO NEED FOR A CLARK BAR" will be somewhere on the coined currency we use after the revolution.
2007-10-31 05:25:12
17.   D4P
Did "Twix" make the Top 20...?
2007-10-31 05:37:30
18.   Blackfish
I loved Hydrox, too (until they changed them, right near the end). Oreos are fine, don't get me wrong, but I always preferred Hydrox as a child.

I can't explain some of the bars, but I can explain a couple. I've never seen nor heard of a Salted Nut Roll until just now. Pearson's are more of a midwest thing, I think. Payday's superior distribution probably ensures its existence.

Reese's Pieces really aren't comparable to an original M&M, and the peanut butter variety of the latter didn't appear until the 90's. Considering I rarely see the Reese's Pieces sold in stores, I'd say the M&M has won.

And Mounds is understandable. Yeah, it's easy to pick off a couple of Almonds, but I can imagine some people just don't like nuts and don't want them anywhere near their candy. Also, it's probably not a big deal (cost-wise) to make both varieties, and if consumers have the option of both, they're not gonna be picking off any almonds, providing they're the same price.

2007-10-31 05:56:59
19.   joejoejoe
Candy bars are like beer. They used to be made by local companies for a local market with a few different varieties. Later, when the ability to ship product to a wider market came through improved shipping and distribution methods there became a glut of similar let slightly different candy bars on the market.
2007-10-31 06:07:27
20.   joejoejoe
19 Above should read 'similar yet slightly different'.

Here's a great candy site for Halloween - http://www.economycandy.com/

2007-10-31 06:20:03
21.   JL25and3
Wow. I've never before heard of anyone who actually preferred Hydrox. Gary Gulman says they should be called "Hydrox By Mistake," as in, "Ooops, I bought Hydrox by mistake."
2007-10-31 06:25:12
22.   Yankee Fan In Boston
as i was reading the bit about maple being fit only for pancakes, i wondered if your policy would apply to maple smoked bacon.

...then i recalled seeing this candy bar online the other day:

http://tinyurl.com/2z8lqn

i was at once repulsed and oddly began to feel hungry.

2007-10-31 07:17:32
23.   Shaun P
I used to love original Hershey bars as a kid, but now they don't taste as good.

However, give me a Hershey Symphony Bar (plain, not the toffee one) and I am in heaven. Its, IMHO, at least as good as a Dove or Ghirardelli, or a Cadbury Milk Chocolate bar. (No love for British candies Scott?)

2007-10-31 08:57:56
24.   Cliff Corcoran
By the way, I was just watching some crappy show on ESPN and they had on a former NFL defensive player who expressed his love for the chick-o-stick (second only to the Reese's PB Cup), so maybe that's who's buying them. This guy also said "Reesie's," by the way.
2007-10-31 09:15:28
25.   lentnej
The need for both Mounds and Almond Joy is perfectly explained by the classic song: Almond Joy's got real milk chocolate... Mounds' got deep dark chocolate...
They are two different bars even if you can't decide whether you feel like a nut! I like Take 5 too, a recent entry that I tried with sceptisism but now enjoy. I myself don't see how Kissables sell- M&M's are far, far superior.
2007-10-31 09:15:32
26.   D4P
I have never heard anyone say "Reesie's".

%$&* the heck...?

2007-10-31 09:47:54
27.   Scott Long
Response time.

I like Cadbury and a lot of other chocolates, just didn't feel like listing them all. Lentnej makes a good point. I remember the song, but had always focused on "sometimes you feel like a nut, sometimes you don't." I guess we need to keep them both on the shelves.

I will put up my list of candy bars that should exist sometime later today.

Love the Gary Gulman cookie bit. Not exactly Bill Hicks in its importance, but it is probably the best Seinfeld-esque bit I've heard not done by Jerry.

Chiron Brown. So you like Hydrox over Oreos, 5th Avenue's over Butterfinger, and russian dressing over 1000 island on a reuben. If this was the 80's, I would label you a communist.

NOTE: The one candy bar from my youth that I never understood why it was discontinued was the Marathon bar. It was one foot long, was a braid of chocolate and caramel, and for awhile was my favorite candy bar. Kind of like a Rolo in candy bar form. Bonus was that if you were 10, they had a makeshift ruler on the back of the package, which allowed you to measure your own package. I don't think they advertised this fact. Don't tell me I was the only 10 year old who ever measured himself.

Sometimes I should probably keep things to myself...

2007-10-31 09:59:56
28.   Ken Arneson
27 Scott, the Marathon bar was my favorite, too! I didn't measure myself with it though...

To my great joy, I discovered last summer that they are still produced in Europe, under the name "Curly Wurly". I found one in a supermarket in Reykjavik, Iceland and devoured it.

http://en.wikipedia.org/wiki/Curly_Wurly

2007-10-31 10:04:56
29.   Scott Long
The Curly Wurly bar does look exactly like the Marathon bar. Wonder if it has a ruler on the back... just want to see if these Extenze pills are really working...
2007-10-31 10:09:27
30.   Ken Arneson
Nope, there was no ruler.
2007-10-31 10:15:27
31.   Ken Arneson
Here, I uploaded a picture I took of it:

static.baseballtoaster.com/blogs/u/catfishstew/2007/1031/0001/DSC_0338_1080.jpg

2007-10-31 10:28:07
32.   Schteeve
I'm a big PayDay fan, but other than that I agree with you Scott.
2007-10-31 10:29:15
33.   standuptriple
I love me some Bit-O-Honey. And I don't care how long it has been on the shelf.

I don't think my shrimp salad would be the same w/o 1,000 Island. Maybe I'm a 70 year old trapped in a 30 year old's body. I certainly would explain my admiration of the cougar.

2007-10-31 10:48:37
34.   Scott Long
The idea of a shrimp salad with 1000 Island sounds vomit inducing. I do like the admiration of the Cougar comment. It's nice that someone else is willing to share a little sexual honesty around here, besides myself.
2007-10-31 10:50:42
35.   Scott Long
I referred to it in the original piece that the Payday is better, (much like RC Cola was better than Pepsi or Coke), but in the midwest, the Payday is hard to find. I'm glad to hear that it is the non-chocolate candy bar of choice still on the East Coast. Don't believe there is a need for both Payday and Salted Nut Roll, though.
2007-10-31 10:52:59
36.   Scott Long
I cannot show much love towards the Bit O' Honey. It is really more taffy than a candy bar type product, except for the shape. Its best feature is that it is excellent at pulling those pesky fillings or crowns out of your teeth.
2007-10-31 11:06:28
37.   Cliff Corcoran
35 RC Cola's still around, there are some places here in NJ that serve RC only. I'm a Coke man, myself, but I'll take RC over Pepsi any day.
2007-10-31 11:18:24
38.   Scott Long
The modern day RC you usually see is in a fountain. I might be imagining something or maybe my taste buds aren't the same as when I was 10, but it doesn't seem as good as it was in the can or definitely in the bottle.

Does anyone remember the RC Cola baseball can collector series. Very cool.
http://keymancollectibles.com/miscellaneous/royalcrowncolacans.htm

Other favorites of this era were the Hostess baseball cards on the back of Twinkies.
http://www.bases-loaded.com/1977hostessbaseball.htm

And of course, the best were the 3D baseball cards that were in Kelloggs cereals.
http://www.gfg.com/baseball/kelloggs71.shtml

2007-10-31 16:29:53
39.   das411
Reisens work better at pulling fillings.

Still nobody else who likes FastBreaks? Or has that been discussed in the NPUT?

2007-10-31 19:40:03
40.   Agronox
RC Cola really is better than those other two. The problem is finding it. Though if I'm mixing my own drinks and I need a cola I usually go with Coke Zero to cut down on the calories.

Surely the Caramello belongs on your list.

Chunkys are pretty good too, and Mr. Goodbar is one of my favorite candy bars, even though you feel like you're eighty years old while eating one.

The only thing that bothers me about Reese's Cups are that I think they changed the formula slightly. When I was a kid I think the ratio of chocolate to peanut butter was slightly higher, and it made all the difference.

Also, where did the Crunchy Cups go? They came in a brown wrapper and they were delicious.

By the way, a pretty decent book to get from the library if you have a chance is Candy Freak, which involves a guy touring some of the last remaining mom-n-pop candy factories. It's pretty interesting.

http://www.amazon.com/Candyfreak-Journey-through-Chocolate-Underbelly/dp/0156032937/

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