I'll admit to watching the Amazon rankings of STP, but mostly I have watched them to gauge the impact of various things I've done in the media. It's been an interesting week and one that makes it tougher to isolate any one factor. When I did WGN on Monday, it popped. The USA Today article got a bit smaller pop. MLB.com doesn't appear to have had much effect.

As much as we criticize ESPN around here, my appearance yesterday on the ESPN Radio "Baseball Show" popped it higher than any other source. It says something, but I'm not sure what. I'll agree with TFD that Jim Rome would push it off the charts and I'm curious what ESPN TV might do.

Anyone else have any ideas on where the power lies?