... since it bores me to tears to analyze it, but recent negotiations between Philip Rivers and the Chargers are just laughable. In a salary cap environment with the marketing machine that the NFL is, why would you ever pull a stunt like the Chargers did?

I argue time after time that MLB needs to "sell its players" and market itself much differently than it has (think Super Bowl ad for the possibilities), but mostly, if it just stopped doing stupid things, it could be the NFL in a heartbeat. David Stern isn't the commissioner I would want; it's Tagliabue, who never makes himself the news.

(And yes, that's me saying he likes the non-self-promoter. Irony.)